London Wine Fair 2024 punta a confermarsi come porta di scambio culturale e commerciale fra UK e resto del mondo.
Una manifestazione che si è guadagnata grande rispetto ma che ancora non riesce a mettere tutti d’accordo e allineati.
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Inizia domani la 3 giorni di London Wine Fair, una fiera altamente rappresentativa di un mercato importantissimo per l’Europa del vino e che ogni anno cerca di innovare nel messaggio e nel coinvolgimento di player per dare un’offerta veramente alternativa al trittico continentale Verona – Parigi – Dusseldorf.
Si fa business ma anche cultura, il mondo UK qui accoglie ma al tempo stesso ne approfitta per presentarsi ai Paesi esteri che siano essi rappresentati da importatori o da altre figure specializzate del settore.
Uno spaccato wine & spirits verrebbe quasi da dire “di nicchia” ma che fa ottimi numeri di accessi (lo scorso anno circa 10.000) e dà interessantissime opportunità per lo scambio culturale e commerciale con la presenza di oltre 330 espositori da 30 Paesi.
Avemmo un’ottima impressione lo scorso anno e le premesse ci sono tutte per confermare, più o meno, i risultati in questa LWF 2024 che sempre all’Olympia London Grand Hall spazierà su 14 temi/aree:
- Centre Stage
- Discovery Zone
- Education Zone
- Esoterica
- Industry Briefings
- Judgement Of London
- Masterclasses
- Mindful Drinking Experience
- Pop Ups
- Taste Discovery
- Trading Floor
- Walk Up Tastings
- Wine Buyers Awards
- Wines Unearthed
Ciò che fa comprendere meglio il target, sono le sessioni di assaggio e/o approfondimento. Appuntamenti che vogliamo elencarvi per (se sarete a Londra) farvi orientare oppure (se siete rimasti a casa) per farvi comprendere i focus ritenuti maggiormente cruciali dall’organizzazione. Non scordiamoci che, rispetto ad altri eventi di respiro internazionale, qui è tutto più concentrato, più raggiungibile meno dispersivo e più veicolabile verso il pubblico.
Appuntamenti in London Wine Fair 2024
Lunedì 20 maggio
| orario | luogo | evento |
|---|---|---|
| 10:00 am | (Gallery Suite) | Judgement Of London |
| 10:15 am | (Centre Stage) | Drinking Differently With Claire Warner |
| 10:30 am | (Mentzendorff Theatre (Stand E38)) | Château La Fleur De Boüard: A Secret Gem Of Right Bank Bordeaux |
| 10:30 am | (Walk-Up Tasting Theatre) | Argentinian Malbec: From Humble Beginnings To International Superstar |
| 10:30 am | (Pop-ups) | New Zealand Wine |
| 11:30 am | (Centre Stage) | What’s Keeping Indie Operators Awake At Night? With Drinks Retailing |
| 11:45 am | (Mentzendorff Theatre (Stand E38)) | Exploring The Versatility Of Winemaking: Vinification Of Sangiovese In White, Orange Wine And Super Tuscan Style, With Tenuta Fertuna |
| 12:00 pm | (Education Zone) | Riesling Rumble: Comparing Styles From Around The World |
| 12:30 pm | (Masterclass Theatre) | Méditerranée Way Of Life |
| 12:30 pm | (Walk-Up Tasting Theatre) | Exploring The Versatility Of Pinot Grigio Doc Delle Venezie |
| 12:45 pm | (Centre Stage) | Harpers 30 Under 30 2024 Results Live! |
| 01:30 pm | (Education Zone) | Vertical Vintage Tasting Of Chateau Ksara’s Iconic Wines |
| 02:00 pm | (Mentzendorff Theatre (Stand E38)) | The True Versatility And Stoic Nature Of Grenache In The Barossa, With Turkey Flat. Presented By Christie Schultz |
| 02:00 pm | (Centre Stage) | Counting The Costs Of Sustainability With Harpers |
| 02:30 pm | (Masterclass Theatre) | Discovering Uruguay – South America’s Hidden Gem |
| 02:30 pm | (Walk-Up Tasting Theatre) | Exploring The Past And Modern Dynamism Of Sake |
| 03:00 pm | (Education Zone) | Crafting An Eco-Friendly Wine List |
| 03:15 pm | (Mentzendorff Theatre (Stand E38)) | Exploring The Terroirs Of Tapanappa: Piccadilly, Fleurieu And Wrattonbully. |
| 03:30 pm | (Centre Stage) | How Women Are Driving Innovation In Wine With The Canned Wine Company |
| 04:30 pm | (Centre Stage) | The Climate Change-Makers With Porto Protocol And Jane Rakison |
| 04:30 pm | (Education Zone) | Taste Of Terroir With The Donum Estate |
| 04:30 pm | (Masterclass Theatre) | Discover Rive, Cartizze And Bottle-Fermented Wines Of Conegliano Valdobbiadene Prosecco Superiore Docg |
| 04:45 pm | (Centre Stage) | Where To Start With Your Company Wellbeing Strategy? |
Leggi i dettagli sul sito LFW
Martedì 21 maggio
| orario | luogo | |
|---|---|---|
| 10:15 am | (Centre Stage) | Wsta “State Of The Nation” |
| 10:30 am | (Gallery Suite) | Wine Travel Awards |
| 10:30 am | (Pop-ups) | Wines Of South Africa |
| 10:30 am | (Mentzendorff Theatre (Stand E38)) | Taylor’s & Fonseca Port Chocolate Pairing With Vinte Vinte Chocolate – The Perfect Match. |
| 11:30 am | (Centre Stage) | Creating Change: Improving Safeguarding And Equity In The Drinks Industry |
| 11:45 am | (Mentzendorff Theatre (Stand E38)) | What If Gin Could Be Drunk Neat? With Anae Gin |
| 12:00 pm | (Education Zone) | Tech-Infused Vineyards: Tasting Circularity For Winery Prosperity |
| 12:30 pm | (Walk-Up Tasting Theatre) | Exploring Vouvray: Blind Tasting Session |
| 12:30 pm | (Masterclass Theatre) | Exploring The Wild Side Of Uruguay… |
| 12:45 pm | (Centre Stage) | The Uk Wine Market: Hub Or Has-Been? |
| 01:30 pm | (Education Zone) | An Event To Remember |
| 02:00 pm | (Mentzendorff Theatre (Stand E38)) | Champagne Ayala: Expertise And Excellence Of Chardonnay. \Npresented By Laurence Alamanos |
| 02:00 pm | (Centre Stage) | Wine Buyers Awards – The Results! |
| 02:30 pm | (Walk-Up Tasting Theatre) | Get To Grips With Koji And Umami With A Taste Of Japan |
| 02:30 pm | (Masterclass Theatre) | Ramon Bilbao: 100 Years Of Winemaking Inspired By Curiosity. |
| 03:00 pm | (Gallery Suite) | The Drinks Business Awards |
| 03:00 pm | (Education Zone) | Syrah Showdown: Comparing Styles From Around The World With Wset School London |
| 03:15 pm | (Mentzendorff Theatre (Stand E38)) | Terroir And Biodiversity In Cornas. Presented By Jean-Luc Colombo |
| 03:30 pm | (Centre Stage) | The Wine Merchant Top 100 Trophy Presentation |
| 04:30 pm | (Education Zone) | De&I, The Here And Now! |
| 04:30 pm | (Walk-Up Tasting Theatre) | Whisky – “now And The Future” With Iwsc’s 2024 Industry Champion Sukhinder Singh |
| 04:45 pm | (Centre Stage) | Judgement Of London Results Presentation |
Leggi i dettagli sul sito LFW
Mercoledì 22 maggio
| 10:30 am | (Walk-Up Tasting Theatre) | Old Vine Hero Awards: The Wines & Work Of The Finalists |
| 10:30 am | (Pop-ups) | Iwsc’S Award-Winning Georgian Wines |
| 10:30 am | (Mentzendorff Theatre (Stand E38)) | Langlois: A Masterclass In Chenin Blanc. |
| 11:30 am | (Centre Stage) | The Future Of English Wine With The Buyer |
| 12:00 pm | (Mentzendorff Theatre (Stand E38)) | The Influence Of Climate Change On Tempranillo, With Bodegas Roda |
| 12:00 pm | (Education Zone) | Exploring Atacama Pisco With Prochile & Iwsc |
| 12:30 pm | (Walk-Up Tasting Theatre) | Greece – An Authentic Modern Classic’ |
| 12:45 pm | (Centre Stage) | Revealing The Results Of The Waste Bottle Report And Introducing The Reuse Ready Project |
| 01:30 pm | (Education Zone) | Spot The Champagne – Blind Tasting With Wset School London |
| 02:00 pm | (Mentzendorff Theatre (Stand E38)) | Exploring Portugal From North To South, With Cartuxa And Fladgate Wines |
| 02:00 pm | (Centre Stage) | Viticulture For Future Generations – Understanding The Benefits Of Regenerative Practices |
| 03:00 pm | (Education Zone) | Discover The Taste Of Ukraine |
| 03:30 pm | (Centre Stage) | Stop The Press! With The Buyer |
Questo l’elenco degli espositori, tutte le info per accessi e logistica sono disponibili sul sito ufficiale di LWF.
fonte: London Wine Fair
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